We provide quick, simple access to our enormous selection of beauty products—more than 11,000 cosmetics and makeup products, last time we counted!—from upscale to budget-friendly.

We leave it up to you to choose the best choice. Yes, we like helping. We care much about beauty, and we have friends who are specialists who can offer a variety of assistance. But we won’t try to sell you anything. In fact, we’ll offer you frank, unvarnished opinions on everything we sell so you can decide what’s best for you.

We’ll give you plenty of opportunities to try before you buy with samples and minis, and we’re constantly improving our website with useful little tools like our foundation shade matcher (which you’ll find near the swatches when you shop for a foundation). Our customer service team is made up of beauty enthusiasts who are ready to assist you with help on live chat (or email, phone, or social media).

Additionally, we’ll treat you like a regular person and converse with you about issues related to beauty that regular people, not supermodels, discuss. similar to nose hair and back pimples.

Consider us to be your true beauty BFF. Except with a killer website.